Sales are the most important part of businessTherefore it is important to manage all activities related to the salesIt focuses on all sales process which is done practicallySales management can vary among different organizationsThere are many parts in organization which need attention but sales are the most important all of themBecause whatever production is done it needs sales otherwise company has to face looseFor this perfect strategies need to plan.

Whatever strategies are adopted should work efficientlyThe Manager should take a survey of these activities regularly.According to Philip Kotler, “Marketing management is the analysis, planning implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.”

Sales Management


This is the process of coordinating sales operations and implementing different techniques that leads to achieve sales targetSales management is the process which helps to stay tune in the market and grow business.

The sales manager should be able to calculate market condition and manage sales force according to itOnce the condition of the market is clear it is very easy to find issues and rectify themIt helps to stay in the market competition.

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